This platform is not too old but i have been with Litecoin since at least 2013 and i love this crypto. Even few years ago i did an interview with one of their Foundation important users on my blog which you can read here. Sadly he is nowhere to be seen now but that is how is life. Maybe TheMage comes back someday – i sure hope so.
Yes it was the first interview ever on my blog as i was normally just going for my predictions of what can rise or fall. And just lately i came back to doing new interviews on the site and already hit some big names.
But anyways – back to the Litecoin case and their marketing on UFC.
Litecoin as one of the oldest altcoins after Bitcoin is doing was promo lately and they have decided to go into sports and UFC. It is popular and can do some media news. And it did!
With UFC events like this receiving millions of viewers, having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before.
At UFC 232 the Litecoin logo was visible in Octagon during Jones Vs Gustaffson match. They are light heavyweight fighters. It was the first crypto promoted during UFC event so far.
As predicted by bets on all sites – Jones won the fight.
You can see some hits of the fight below.
The spoken fight starts at 2:16 since it looks like can`t link to that special moment myself.
You can see Litecoin logo there and it looks fresh!
The fight was good but what is more important – crypto was promoted USA-wide this way. I doubt many people looked on logo itself during the match but all medias who wrote about the sponsorship gave some traction.